Results Night for Mediacorp Young Lions Competition 2016
〜PIXTA’s contents were used in the award-winning works!〜
As the Official Content Sponsor for the competition, PIXTA Inc., a leading operator of Japanese online marketplace for stock images and videos, presented the awards to the winning and runner up teams for the Film Category on the Results Night held on 14th April 2016.
The number of participating teams for the Mediacorp Young Lions Competition 2016 was 68, with a total of 136 people spanning across three categories – Film, Print and Cyber. This number is much higher than the 41 teams who participated last year. Participating teams had up to 48 hours to create a Print campaign, a 60-second film or a Cyber campaign following this year’s theme, “Recycling efforts and the need to cut down waste disposal in Singapore”. PIXTA provided the participants access to its photos, illustrations and videos for the competition. Among the three categories, the winning team from the Cyber category used 7 PIXTA images and won a fully-sponsored trip to represent Singapore at the Cannes Lions Festival of Creativity, which is comparable to attending an ‘Oscars’ in the advertising world.
Cyber Category Winner
Waste for Space
By Christine Frances Lim & Joanna Everild Ortega (both from DDB Singapore)
(*Introducing a glimpse of the work where PIXTA's contents are used)
The contents used in the winning work
*For the details of the contents, see here.
■About Mediacorp Young Lions Competition 2016
Cannes Lions hosts the Young Lions Competition annually for young creative professionals to prove their skills and talents at the global level. Mediacorp is the official Cannes Lions Representative for Singapore and has organised the Mediacorp Young Lions Competition to select the best teams to represent the country in the prestigious Cannes Young Lions Competition.
Cannes Lions - Mediacorp